Color Palette

The Cate color palette has two primary and four secondary colors that work in harmony to create the brand’s visuals. Cate Blue is the primary shade and White is the accent.

The secondary color palette is designed to support the primary colors. They are inspired by the natural elements of the Mesa and invoke a sense of nostalgia and connection to the physical campus.

Usage & Variation

The primary colors should be used as the predominant color in all branded materials. A sea of blue with element of white or vice versa are standard acceptable designs for use of these colors.

To create dynamic content, the opacity and tint may be adjusted on the primary colors.